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Testimonial examples

Testimonial examples for every kind of business

Most testimonial examples online are other companies' quotes. They show what a finished testimonial looks like, but not how to get one from your own customers, and copying their words would put sentences in your customers' mouths. This collection works the other way round: every example is a structure with placeholders, and each page explains which questions fill which part.

A strong testimonial has the same skeleton in every industry. It names a situation the reader recognises, says what changed, and comes from a person the reader can picture. What differs is the vocabulary, the kind of result that convinces and the place where the testimonial appears, so every industry page adapts the skeleton to its own readers.

These are templates, not testimonials. Every example on this page is a structure with placeholders such as [Name] and [Company]. None of it is a quote from a real or invented person: fill it only with what your customer actually told you, and publish it only with their permission.

Fill in the blanks

Replace the words in square brackets with your own details. With JavaScript on, the fields here fill every template on the page for you.

Structures to copy

  1. The basic skeleton: before, change, after
  2. The one-line endorsement
  3. The answered doubt

The basic skeleton: before, change, after

Use it when you have room for three or four sentences, such as a landing page section or the sidebar of a case study. It is the shape most persuasive testimonials share, whatever the industry.

  1. Before: the situation or problem, in the customer's words
  2. Change: what they started doing with your product or service
  3. After: the result they noticed, as specifically as they put it
  4. Byline: name, role and company, with permission

Fill-in template, not a real testimonial

Before [Product], we [the problem, in their words].
Since we started [what they did differently], [the result they noticed].
[What they would tell someone in their position].
— [Name], [Role] at [Company]

The one-line endorsement

For places with little space: a pricing table, a checkout, a signup form. One concrete sentence beats a paragraph of general praise there, because readers only glance.

  1. One specific outcome or feeling, in their words
  2. A short byline

Fill-in template, not a real testimonial

[One specific thing that changed for them, in their words].
— [Name], [Company]

The answered doubt

Place it next to the objection it answers, for example price or setup effort. Readers who share the doubt see that someone else had it too, and how it turned out.

  1. The doubt they had before buying
  2. What actually happened
  3. A byline

Fill-in template, not a real testimonial

I was worried that [their doubt before buying]. In the end, [what actually happened].
— [Name], [Role] at [Company]

Examples by industry

What makes an example worth copying

Specific beats enthusiastic. A sentence about the afternoon your customer got back each week says more than any number of exclamation marks, and it is far harder to fake, which is exactly why readers trust it.

A real person beats a logo. A full name, a role and, where the customer agrees, a photo let the reader picture who is talking. An anonymous line can still help, but say plainly that it is anonymous rather than inventing a name for it.

Why there are no sample quotes here

Invented sample quotes are easy to paste onto a website and forget, and then they look like real customers' words. That misleads readers, and in many places it is also against advertising rules. The templates here only become a testimonial once a real customer has filled them with their own experience and agreed to its use.

Keep it honest

In the United States, the FTC’s Endorsement Guides say a testimonial must reflect the honest opinion or experience of the person giving it, and that you may tidy the wording but not reword it so that it distorts what they meant.Source [1] If the customer got something in return that your readers would not expect, such as a discount or a free product, that connection must be disclosed clearly.Source [2] This is a summary, not legal advice.

Collecting testimonials goes faster with a form your customers can fill in on their own. Read how UpVoiced’s testimonial forms are meant to work.

Frequently asked questions

What makes a good testimonial example?

One that is specific, believable and relevant to the reader: it describes a real situation, says what changed and names who said it. Length matters less than detail; a single concrete sentence can do more than a long paragraph of praise.

Can I use testimonial examples from other companies?

Use them to study structure, never as your own words. Publishing a quote your customer did not say, or another company's quote as if it were about you, misleads your readers. Ask your own customers and use their answers.

How many testimonials should a page show?

As many as you have that are specific and relevant to that page, and no filler. A pricing page needs the ones about value; a feature page needs the ones that mention that feature.

Sources

  1. Federal Trade Commission, published in the eCFR, “16 CFR 255.1, General considerations (FTC Endorsement Guides)”: www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.1, retrieved .
  2. Federal Trade Commission, published in the eCFR, “16 CFR 255.5, Disclosure of material connections (FTC Endorsement Guides)”: www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.5, retrieved .

Collect testimonials with UpVoiced

UpVoiced is adding testimonial collection forms and a wall of love; they are coming soon and not available yet. Its feedback board, roadmap and changelog are in development, and you can try them on a fictional demo.

Check availabilityTry the fictional demo