Testimonial examples · by industry
SaaS testimonial examples you can fill in
People evaluating software read testimonials while they compare tabs: your pricing page, a competitor's, a review site. They are looking for someone with their job, their team and their problem who made the switch and did not regret it. A SaaS testimonial earns its place when it names the workflow that improved and the tool or habit it replaced.
The structures below are built for the places software buyers actually read: the signup page, the pricing table, feature pages and the comparison you hope they find. Each one says which question to ask, so that your customer supplies the detail instead of you.
These are templates, not testimonials. Every example on this page is a structure with placeholders such as [Name] and [Company]. None of it is a quote from a real or invented person: fill it only with what your customer actually told you, and publish it only with their permission.
Fill in the blanks
Replace the words in square brackets with your own details. With JavaScript on, the fields here fill every template on the page for you.
Structures to copy
The switching story
Ideal for comparison and pricing pages, where the reader is weighing you against what they use today. It works best from a customer who moved from a spreadsheet, an older tool or a competitor.
- What they used before and why it stopped working
- The moment they decided to switch
- What the team does differently now
- A byline with role and company
Fill-in template, not a real testimonial
We ran [the process] in [the previous tool or spreadsheet] until [why it stopped working].
Moving to [Product] took [how long the switch took, in their words], and now [what the team does differently].
— [Name], [Role] at [Company]The first-week win
Use it on the signup page and in trial emails. New users worry about setup effort, and a customer describing how quickly they got value answers that worry better than your own promise can.
- Their expectation before signing up
- The first thing that worked
- How the team reacted
Fill-in template, not a real testimonial
I expected [their expectation about setup]. Instead, [the first thing that worked] in the first week.
[How the team reacted].
— [Name], [Role] at [Company]The feature in context
Put it on the page of the feature it mentions. Buyers who land on a feature page want proof that this particular capability holds up in daily use, not general praise of the whole product.
- The job they use the feature for
- What it replaced or removed
- A detail only a regular user would know
Fill-in template, not a real testimonial
We use [Feature] for [the job they use it for]. It replaced [the old way of doing it],
and [a detail only a regular user would notice].
— [Name], [Role] at [Company]Questions that get a useful answer
What were you using before, and what made you look for something else?
Gets the first half of a switching story. Ask it early, because people remember frustrations more vividly than improvements, and the contrast is what makes the second half convincing.
What is the first thing that worked for you?
Pins down the moment of value. The answer usually names a specific screen or task, which is exactly the detail a trial user hopes to hear.
Which part of [Product] would you miss most if it disappeared tomorrow?
Points the testimonial at one feature and tells you which page it belongs on. It also reveals what to protect when you redesign.
Who on your team uses it, and for what?
Adds the context buyers look for: the role, the team, the workflow. A reader who shares that context trusts the testimonial far more.
What would you tell someone in your role who is comparing tools?
Invites a recommendation in the customer's own voice, and often produces the closing sentence of the testimonial.
Where SaaS testimonials work hardest
Next to the price, a testimonial about value answers the question the reader is asking at that moment: is it worth it. On a signup form, one about setup effort removes the last bit of friction. In onboarding emails, a testimonial from a similar team shows a new user what success looks like.
Match role to role. A testimonial from an engineering lead convinces other engineering leads; the same words from a founder convince founders. If you sell to several roles, collect testimonials from each and place them where that role reads.
Mistakes that make SaaS testimonials sound fake
Feature lists in the customer's mouth are the classic one: nobody naturally says they love the integrations, the reporting and the permissions in one breath. Keep each testimonial to one or two things the person actually mentioned, in their phrasing, and resist polishing it into marketing copy.
Keep it honest
In the United States, the FTC’s Endorsement Guides say a testimonial must reflect the honest opinion or experience of the person giving it, and that you may tidy the wording but not reword it so that it distorts what they meant.Source [1] If the customer got something in return that your readers would not expect, such as a discount or a free product, that connection must be disclosed clearly.Source [2] This is a summary, not legal advice.
Keep going
- Testimonial form questions, ready to paste into any form
- Testimonial examples for every kind of business
- Agency testimonial examples for client work
- Testimonial examples for online stores
- How to write a testimonial, step by step
- Plan a wall of love
Collecting testimonials goes faster with a form your customers can fill in on their own. Read how UpVoiced’s testimonial forms are meant to work.
Frequently asked questions
Where should a SaaS company show testimonials?
Where a buyer hesitates: beside the pricing table, on the signup page, on each feature page and in trial emails. Put each testimonial where its topic matters, rather than collecting them all on one page nobody visits.
Should SaaS testimonials include numbers?
Only the customer's own figures, with their permission, and only if you can stand behind them. A concrete description of what changed is honest and convincing without one; never estimate a result on the customer's behalf.
When should I ask a SaaS customer for a testimonial?
Right after a success they can feel: a smooth onboarding, a problem solved by support, a feature they asked for that shipped. The good experience is fresh, so the answer is specific.
Sources
- Federal Trade Commission, published in the eCFR, “16 CFR 255.1, General considerations (FTC Endorsement Guides)”: www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.1, retrieved .
- Federal Trade Commission, published in the eCFR, “16 CFR 255.5, Disclosure of material connections (FTC Endorsement Guides)”: www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255/section-255.5, retrieved .
Collect testimonials with UpVoiced
UpVoiced is adding testimonial collection forms and a wall of love; they are coming soon and not available yet. Its feedback board, roadmap and changelog are in development, and you can try them on a fictional demo.